As lockdown eases across Europe, we’re seeing new shopping habits emerge, reflecting the increased importance of true action from brands against climate change. Purpose and accountability is paramount for our youngest consumers with purchase power. What does this mean for legacy brands, those products traditionally popular from one generation to the next? Are brands ready to walk the talk when it comes to sustainability, the environment and regeneration before it’s too late? SheSays Amsterdam speaks with experts from Philips, Avallen Spirits and Avery Dennison to debate new attitudes to conscious consumerism — and how we need to adopt accountability in our own lives before pointing any fingers.
End of an Era for Legacy Brands?