Black Friday. The epitome of consumerism at its peak. Did you know that up to 80% of the clothing bought on this day is worn only a few times—or sometimes not at all—before it’s discarded? A perfect moment to reflect on the power we hold as consumers to ignite a shift in the fashion industry. Let’s discover together how we can reshape the future of fashion. This interactive experience is designed to equip you with practical tools, insights, and strategies to become an active force for change. You won’t just be a participant—you’ll be a catalyst, contributing to a larger transformation that starts here, with you.
About the programme
Here’s the naked truth: our clothing consumption has spiraled out of control. Recycling centers are overwhelmed, unable to cope with the mountains of clothing we cast aside, adding strain to our planet. But here’s the good news: we can change this story, and it starts with us.
Research reveals a growing movement of people waking up to the environmental toll of fast fashion. Many of us want to make smarter, more sustainable choices but feel unsure of where to start. Even more challenging, we sometimes doubt whether our individual actions can truly make a difference. Let’s be honest—everyone wears clothes every day, and within that simple truth lies immense potential for impact.
The tipping point? Studies show that when just 25% of people make a shift, real change happens. But how do we get there? How do we, as consumers, become part of a larger transformation in the fashion industry? How do we reclaim control over our consumption patterns and drive systemic change?
Together, with YOU—the conscious citizen and consumer—and experts: Fashion Psychologist Anke Vermeer, Professor Circular Business Kim Poldner, Fashion Journalist Susan Sjouwerman, and Willem Swager, Director of Finance & Operations EMEA Patagonia, we’re on a mission to find out how we can reclaim control over our consumption patterns and drive systemic change
What happens when one person makes a different choice? What happens when many do? Can we, as a collective, spark real, lasting change? The answer lies within us all. Let’s discover together how we can reshape the future of fashion—starting now.
This is not just an event—it’s a call to action. Your voice matters, and we invite you to be part of a powerful movement that will be unveiled during our time together.
What can you expect?
– Live – polls
Together with a fashion psychologist we will get in conversation with the audience to understand our shopping behavior.
– Panel discussion
Together, with YOU—the conscious citizen and consumer—and experts we’re on a mission to find out how we can reclaim control over our consumption patterns and drive systemic change.
– National Wardrobe Audit
Giving you the opportunity to actually contribute to future governmental interventions to help consumers make more conscious clothing choices!
– Reveal new documentary campaign
In partnership with Shop Like You Give a Damn, Mumster is set to unveil their bold new documentary campaign.
