Creativity and innovation have always depended on collaboration – whether people are making art, building structures, or innovating tech. But how does collaboration work in a time of distancing? How do we hack our way to health? Creatives often say they need to be in a room together and ‘feel the vibe’, yet we’re constantly finding new ways of creating togetherness apart. In this series, Kerrie Finch – founding partner of Futurefactor – will sit down with creative collaborators to discuss how we can apply their insights to business and the world of creative communication. How have they adapted to the current situation? Have they discovered new ways to work, play, and perform together? Join us for a left-field conversation on how to stay creatively connected during and post-pandemic.

Hans Brouwer is a musician and entrepreneur at heart. In the 90’s he got involved in music composition & production for commercials and in 2000 he founded Massive Music. According to Massive Music, which is focussing a lot on mental health lately, music is our healing tool – especially in uncertain times like now. With music, we regulate mood and relieve anxiety. Since 2013 Hans became one of the co-developers and founding partners in the A’DAM Toren. He also puts his time and energy in being an ambassador for Red Cross Amsterdam, for which he recently raised money via #AMS4AMS, together with several creative entrepreneurs and organisations.

As a kid, music gave Elias Mazian the feeling of going into a time capsule where nothing else mattered – something he tries to convey in every DJ set he now plays. He takes inspiration from the music he grew up with (Prince, Stevie Wonder) as well as contemporary artists (Omar-S, Zip, Beautiful Swimmers). During the lockdown, Elias produced his first digital pop album called Vrij van Dromen, hosted a fundraiser for clubs around the world to keep them afloat during the crisis, and created a streaming-show-turned-clubbing-community-catchup.

Tess van Zwol is a passionate, creative and committed Senior Marketing executive with talent for making the difference and moving your business forward. Currently, she’s working for Sony Music with Artists and finding ways for them to collaborate and interact with their fans by building Marketing and Brand campaigns, which entails storytelling and content ideas around releases of new singles and albums. For eighteen years, she was the Head of Culture Marketing for Red Bull in The Netherlands. Having overall strategic and operative responsibility for their Culture Marketing Events, Artists and Playgrounds program, Tess made sure that Culture played a leading role in creating maximum impact across all elements of the Red Bull marketing mix. This involved translating global culture marketing strategy into locally relevant and innovatively tailored events in a ‘development program” for their talented artists.

Now located in L.A., Vidjay Beerepoot has worked with John Powell (Rio, How to Train Your Dragon) and Tom Holkenborg AKA JunkieXL on the biggest studio films at Remote Control Productions owned by academy award winner composer Hans Zimmer. Vidjay was selected to attend the most prestigious film scoring program in the world: the ‘Scoring for Motion Pictures and Television’ program at the Thornton School of Music at the University of Southern California. He graduated in 2011 with several honors and awards. In 2012 he took part of the prestigious ASCAP Film Scoring Workshop where he composed, orchestrated and conducted a piece for full orchestra recorded at the famous Alfred Newman Stage at the 21th Century FOX Studios. Vidjay’s musical style can be described best as fun, exciting, fresh, emotional and interesting. It always serves the picture and it brings stories to life.

Paulette Long OBE has worked within the music industry for over 35 years beginning her career in music PR and artist management. Moving on to work for independent music publisher Westbury Music (where she became a director) Paulette worked within all areas of publishing from licensing, artist development and business affairs to royalty accounts and distribution. A founding member of ADMM who successfully created the UK music industry’s first Diversity Charter (formally adopted by UK Music), Paulette currently sits as co-chair of the UK Music Diversity Task Force and co-chair of the BPI Diversity Committee. In 2016 Paulette was added to Music Week’s ‘Women In Music Roll Of Honour’ and later that year received an OBE for services to the music industry. 2017 saw Paulette receiving the prestigious Gold Badge Award from BASCA (The Ivors Academy) and more recently in 2019, held the role of Jury President in the Entertainment Lions for Music category at the renowned Cannes Lions Festival.

Programme seriesTogether Apart

How to stay creatively connected during and post-pandemic.