Who plans the holidays, the birthdays and the dentist appointments in your household? Care and housework are still unevenly shared at home, and the mental load often stays invisible. AI threatens to make this worse: algorithms learn from how things have always been done and divide up the housework before we even notice. On 2 November, we’re launching Just Family at Pakhuis de Zwijger. In a panel discussion, we’ll look closely at the unequal division of housework, question the effect of AI on the family, and shape the future of the Home Assistant together. Join us for this evening about power, AI and resistance at the kitchen table, and about how we free our families and ourselves from the black box of housework.
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More about this evening
A fair division of tasks at home
Who does what around the house, and who even starts that conversation at the kitchen table? Is the division fair, and who carries the heaviest mental load? And what does AI do to that balance? Does it make the division of chores fairer, or does it simply reinforce who was already in charge?
Home Assistants break conservative patterns
AI doesn’t decide who empties the dishwasher. You do. Yet algorithms are already dividing our families before we notice: him into his bubble, her into hers, and soon our children into their own. Fake news, AI slop, endless feeds and TV addiction keep conservative gender roles alive and kicking. Home Assistants can break that pattern. But do we want an American Home Assistant at our kitchen table, with Big Tech in the middle of our family? Will it end up deciding who does what at home, and will we be sharing our personal data with America?
Just Family
Our answer: Just Family. A European AI assistant that doesn’t drive your family apart, but brings it together and shares out the housework fairly. The invisible work becomes visible, and your data stays safely stored close to home, in Europe. Imagine this: after a day at work, you’re no longer drowning in the household’s mental to-do list. Instead, you have time and energy left for the things that really matter.
About the speakers
Elien van Riet is CEO and Founder of Just Family. As an AI expert and founder of AI Life, she shapes the future of work and home. Additionally, she is a public speaker on Agentic AI and the gender gap.
Noëlle Cicilia is the founder of Brush AI, a speaker on responsible AI and, most importantly passionate about building AI that respects the people it affects. In 2024, she won the Responsible AI Leader award from Women in AI. In 2025, she was named AI Person of the Year.
Tim Gouw is a stay-at-home dad since 2020, alongside being an economics teacher. He writes about equality, parenthood and well-being for de Volkskrant, NRC and other media.
