We delve into the world of independent brands with inspirational lectures, awe-inspiring entrepreneurs and eye candy from various indie brands. What makes for an indie brand? How do you maintain your independent spirit when faced with commercial success? And can an indie brand ever go mainstream without selling out? These questions and many more are dealt with head-on, with lectures, presentations and discussions from indie entrepreneurs, trendwatchers, scientists and some of the corporate giants that in recent years have shown great interest in indie brands. We come together to share ideas, talk business and inspire creatives and other indie entrepreneurs in the making.