Creatieve Industrie

When fake becomes the new real

Vegan leather, in-vitro meat, artificial grass - when is fake accepted as the new way to go?
This event is in English
Wednesday 13 Feb, 20.00
wo 13 feb, 20.00
Studio
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Whether it is about vinyl floors with woodprint, marble print on tiles, polyester with a silk look, or composite terrace parts: imitations give us an illusion of the original. For the most part, fake materials are chosen for cost reasons, cause it is more durable or lower maintenance than the real thing. Where some favour 'faux', it makes other people just cringe. With more awareness about significant environmental impacts that come with the use of materials, we see new alternatives like vegan leather, bio-composites and nanomaterials rise in popularity. What is it that makes us stop questioning authenticity have us accept and embrace the alternatives? When does fake become the new real?

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MaterialDictrict

MaterialDistrict is the world’s leading matchmaking platform in the field of innovative materials. The platform is used by R&D- and design professionals of all industries to discover new material solutions. From March 12 to 14, the annual expo MaterialDistrict Rotterdam (formerly known as Material Xperience) will be held in Ahoy. Over 180 participants will show you the latest innovations in architecture, interior, urban & landscapes, products, textiles, and print & sign. Get a hold of a free ticket for the expo!

This event is in English
Wednesday 13 Feb, 20.00
Studio
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