With the term Experience Design people often think of digital interaction. But not at the design agency called Trapped in Suburbia. Based on their work they have translated their philosophy into an interactive publication. The publication is an embodiment of their motto by Confusius; ”Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand.” During this evening their publication called “This is Experience Design.” will be presented and they will show how to touch people with design. Next to this ex-Trapped in Suburbian Jordy van den Nieuwendijk will talk about his work and inspirations.
Trapped in Suburbia
“At Trapped in Suburbia, it’s clear that originality is always their starting point. The thinking here goes beyond the expected with exploding posters, books that double as puzzle pieces and a dizzying range of styles. Beneath this eclecticism lie certain themes. Trapped in Suburbia embrace a playfulness that is absent in much Dutch design, a willingness to experiment and revel in “flaws.” Their niche then is letting it all hang out, pursuing their curiosity in a refreshing, kids-at-play kind of way.” – Erik Kessels
Jordy van den Nieuwendijk
“Jordy’s work is like jazz: a chaotic, heady blend of motion and freedom delivered with knowing wit, humour and tradition. Most importantly, it’s totally attainable. His palette is instantly recognisable, the primary colours used within it are the first we learn as children and the subjects are things we know and love: people, plants spectacles and curly hair surrounded by shapes we associate with joy: swirls, loops, squiggles, corkscrews, sun.” – Liv Siddall