Rituals exist everywhere – in our personal, social and professional lives. They help us focus, communicate, and celebrate. When a ritual becomes habit, it loses meaning. When the way in which something is usually done no longer works, it’s time to create. Meike Ziegler specializes in designing experiences that attract focus, invite curiosity and inspire participation - irrespective of size, venue or occasion. A CREATUAL ( Creative - Ritual ) is appropriate everywhere. It can be personal, corporate or communal or even governmental. CREATUALS work for product and brand launches, openings, anniversaries, commemorations and tributes. A CREATUAL ignites communication through imagination.
Since 2016 Meike lives in Berlin. Lately she has created creatual concepts for the Jewish Museum, Unilever, Global Peace-Builders Summit, Make City Berlin and lectured at the Berlin School of Creative Leadership and at Google Design Lab, New York…
‘It’s our basic need to give creative meaning to our life stories’
Meike Ziegler – The Creative Alchemist