New Dutch Wave & CreativeNL invite you to ‘The Counterwave’: a full evening programme aiming to recapture the experience, learnings, and magic of SXSW’22.
This is the opportunity to meet new people, gather new ideas and learn all about the i.r.l. rebirth of the biggest creative get-together in the world; the next trends and technologies, the new connections, the music, the people. All SXSW future insights, are filtered, summarized, and presented by a choice selection of expert participants.
With Mike Veldhuis, Sandra van de Ven, Marieke Smit and Austin Simms. Moderated by Vera Kuipers.
With Bert Hagendoorn, Ruben van Bambost, Dani Polak and Cees Dingler. Moderated by Susanne van Nierop.
With Karen van Ruiten, Arjen Heus and Ine Gevers. Moderated by Simone van Bennekom.
More information about the speakers:
Austin Simms. Motivated by a belief that real change needs to come from consumers, Austin co-founded, Dayrize in 2019. After 20+ years spent working in senior positions at major corporations like Nike, Philips and Brooks Running, Austin had a desire to use his skills to address climate change. With a strong commercial background, he believed that putting the power in consumers hands was important to make real change. He recognized that the first thing that consumers needed to make positive change was access to information to make better decisions, which is why he started Dayrize to make impact assessment transparent for business and consumers. Austin believes commerce and sustainability are linked, and business needs to be a major catalyst for addressing climate change.
Karen van Ruiten is leading the teams of All is Health and institute for Positive Health. Before that she worked during 9 years in several positions at the Ministry of Health. All about Health is a self-regulating network of over 3000 partners, working in 20 regions in the Netherlands. Together with the Institute for Positive Health the work is focused on a broader more holistic perspective on health. During her studies Business Administration as well as Public Administration she focused on health, care and innovation. Currently she is also chairmen of Citizen Science Research committee at Zonmw, member of Strategic Board Healthy Aging Network North Netherlands and national coordinator Sustainable Development Goal 3 Health and Wellbeing at SDG Netherlands.
Ine Gevers is director of the Niet Normaal Foundation, mounting large-scale art exhibitions on topical issues: Niet Normaal (2009/10), Ja Natuurlijk (2013), Hacking Habitat (2016), Robot Love (2018), (Im)Possible Bodies (2020), Fake Me Hard (2021) en COME ALIVE (2022). She is author/concept-owner/editor of Beyond Ethics and Aesthetics (SUN, 1997); Difference on Display (2009); Yes Naturally (NAi010, 2013); Hacking Habitat (NAi010, 2016), Robot Love (Terra, 2018) and international speaker (TEDx, SXSW).
Marieke Smit is since 2021 part of the Sustainability team for Aviation within the Ministry of Infrastructure and Water Management. Her focus areas are technology and innovation and she leads the program for hybrid-electric propulsion, part of the Sustainable Aviation Table, a public private partnership in the Netherlands. Her policy work focuses on the possibility of introducing a CO2 cap for aviation. Marieke has a background in Strategy and for the past 5 years she worked for Royal Schiphol Group. She led the strategy team while developing Vision 2050 and the Sustainability Roadmap 2030. She enjoys combining process and content. Because of her experience on both the private and the public side, she has a good overview of what needs to be done to decarbonize aviation in the coming years.
Bert Hagendoorn is specialized in positioning and growth strategy for creative businesses. He is also the founder and chairman of the Dutch Digital Design foundation, celebrating outstanding digital design from the Netherlands, across the globe. Almost 30 leading digital agencies are affiliated with the foundation as partners. Also this edition of SXSW, Dutch Digital Design was part of New Dutch Wave, where they organized the event ‘The Future of Experiences’.
Mike Veldhuis is co-founder and commercial mastermind at Nalta. In this role, he is involved in sales processes, marketing, and building and maintaining sustainable partnerships and relationships. Mike’s mission is to make people happy, perform optimally for customers, grow as a company and keep improving. How does he achieve this? By focusing on sustainable relationships, through podcasts and videos, and by bringing positivity, energy, fun and creativity! As part of a larger digital ecosystem, Mike wants to make a lasting positive impact. In his own time, Mike produces music.
Danny Frietman is an entrepreneur and key driver of new initiatives in the enterprise digital market. With a key focus on sharing knowledge between public and private organizations, he has created an eco-system which is tailored to address specific needs in this challenging market. Danny is the co-founder of New Dutch Wave during SXSW and Dutch pavilions during Mobile World Congress and Smart City Expo. He is also co-founder of GovTechNL and is investor in multiple ventures, recently in Etergo, the ‘Tesla of electric appscooters’.
Dani Polak is a creative with over 10 years of experience working with emerging technologies. Crossing fluidly between advertising, product and start-ups, he creates bespoke campaigns, products, services, and much more – including the world’s first internet museum. Dani now works as Creative Director at code d’azur Amsterdam, and leads masterclasses and lectures at the HKU, Hogeschool InHolland, and the University of Amsterdam.
Arjen Heus is founder of social startup PLYGRND.city, creator of Hoodlab living labs, executive producer of a series of urban culture documentaries, moderator and speaker. With roots in The Netherlands, Suriname and India, he sees himself a citizen of the world, currently living and working from Amsterdam. With PLYGRND.city Arjen and his team work in participatory citizenship and social development in underprivileged neighbourhoods in metropolitan areas.
Simone van Bennekom is managing director of CreativeNL the international portal of the Topsector Creative Industries that has its focus on international impact and market expansion of the Dutch creative industry. She also heads the Entrepreneurship and Fair Practice projects at the Amsterdam University of the Arts with a focus on developing supplementary entrepreneurship training for AHK students and alumni. Van Bennekom is an Economics graduate from Erasmus University Rotterdam and runs het own business: The Soft Power Company. Working in cooperation with the Erasmus University, Rotterdam, Van Bennekom researches and publishes on internationalisation as a growth strategy.
