Creatieve Industrie

Fix the World & Make Money

How do you apply storytelling to improve your impact on the world ánd your business?
This event is in English
Wednesday 9 Jan, 20.00
wo 9 jan, 20.00
Grote zaal

Can you fix the world and still make money? Yes you can! 'Fix the World and Make Money' is a documentary series about entrepreneurs building their business while tackling global challenges such as poverty, inequality and plastic pollution. Advertising is not just to sell products, it is a means to sway consumer behaviour in the right direction. Which one that is, is up to you. Want to know how to change the narrative of your organisation to improve your impact? Besides screening the 25-minute documentary ‘Soap for World Peace’ made by TwentieFour, we’ll talk with the makers and three social businesses about the power of storytelling and how to change the narrative of your organisation to improve your impact.

Dr. Bronner’s

The Soap for World Peace episode is a documentary about the most popular fair-trade USA soap manufacturer with a mission that goes far beyond clean hands. US-based entrepreneurs Mike and David Bronner run a multimillion-dollar organic soap brand that gives most of its profits back to their employees and charities, once founded by their grandfather by Emanuel Bronner in 1948:

He actually made soap to sell the label. Not a label to sell the soap.

Axel Rungweber, Managing Director of Dr. Bronner’s Europe, will elaborate more on their mission and story.


Ever wondered what panty liners, tampons, and pads are made of? With no ingredients on the packaging, it’s not easy to find out. When you start digging, you will find out that most products are made of synthetic materials like rayon and often contain plastic (!). Mariah Mansvelt Beck and her team think every woman should know what she’s putting between her legs. No plastics. No perfumes. No secrets. Their tampons, pads and panty liners are made of 100% organic cotton. By choosing Yoni, you’re not just buying organic cotton products -you’re helping to revolutionise the entire fem care industry. 

Sea Shepherd

Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organisation. Established in 1977, their mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. They used to be seen as so-called ‘eco terrorists’ but are currently working with local governments and communities. With Alex Cornelissen we will discuss how they made this shift happen.

The Good Roll

Every day, some 270,000 (!) trees are felled to produce toilet paper. On top of that, there are currently 2.3 billion (!) people who do not have access to safe, clean toilets – that’s about 32% of the world’s total population. Born out of shared frustration, The Good Roll is a unique concept in 100% tree-friendly toilet paper. Melle Schellekens will talk about its development and how they use 50% of their net profit to support the building and improvement of sanitary facilities in developing countries.


This programme is a co-production between Pakhuis de Zwijger and creative studio TwentieFour, the makers of the international documentary series Fix The World and Make Money. Erik Loots and Linda Vermaat believe in the power of good business. By celebrating unconventional social businesses from around the world they want to inspire people not to give up; on themselves or on a better world.

This event is in English
Wednesday 9 Jan, 20.00
Grote zaal
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