Can you fix the world and still make money? Yes you can! 'Fix the World and Make Money' is a documentary series about entrepreneurs building their business while tackling global challenges such as poverty, inequality and plastic pollution. Advertising is not just to sell products, it is a means to sway consumer behaviour in the right direction. Which one that is, is up to you. Want to know how to change the narrative of your organisation to improve your impact? Besides screening the 25-minute documentary ‘Soap for World Peace’ made by TwentieFour, we’ll talk with the makers and three social businesses about the power of storytelling and how to change the narrative of your organisation to improve your impact.
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The Soap for World Peace episode is a documentary about the most popular fair-trade USA soap manufacturer with a mission that goes far beyond clean hands. US-based entrepreneurs Mike and David Bronner run a multimillion-dollar organic soap brand that gives most of its profits back to their employees and charities, once founded by their grandfather by Emanuel Bronner in 1948:
He actually made soap to sell the label. Not a label to sell the soap.
Alex Rungweber, Managing Director of Dr. Bronner’s Europe, will elaborate more on their mission and story.
Sea Shepherd Conservation Society (SSCS) is an international non-profit, marine wildlife conservation organisation. Established in 1977, their mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. They used to be seen as so-called ‘eco terrorists’ but are currently working with local governments and communities. With Alex Cornelissen we will discuss how they made this shift happen.
This programme is a co-production between Pakhuis de Zwijger and creative studio TwentieFour, the makers of the international documentary series Fix The World and Make Money. Erik Loots and Linda Vermaat believe in the power of good business. By celebrating unconventional social businesses from around the world they want to inspire people not to give up; on themselves or on a better world.