The success of an innovation lies in the value it brings to the economy and to the society. What’s needed in the current competitive, complex and interconnected world to let society profit more from all the investments made? The key is to use different models of co-creation; urging people to work in inter-disciplinary and self-managing teams, avoiding silos, to realize innovation goals. Simple, visualized, and user-centric agreements democratize strategic thinking, to enable and engage co-inventors in bringing more value to the society. The latest trends on co-creation and cooperation will be discussed with the panel. For all innovators seeking inspiration, being a citizen or working at a government, for start-ups, classical or disruptive lawyers, for members of the board of big corporates and everybody in between.
Met in dit programma onder anderen
The success of an innovation lies in the value it brings not just to the economy or to trading relationships, but also to the society. Unfortunately many joint innovation initiatives fail in the current highly competitive, complex and interconnected world. It is an ongoing challenge for organizations to align on goals, interest and new business models in order to capture the value of bright and innovative co-created ideas on the long term. What’s needed to let society profit more from all the investments done in innovation by governments (local, national, EU) and private organizations?
Different models of co-creation will be illustrated with real life cases to show how innovation teams can vary in the distribution of own, distributed or shared knowledge, based on the context they work in with external parties. The importance of inter-disciplinary, self managing teams that avoid silos, are aligned with their purpose and interests, and who strategically steer in the right direction, will be underlined. Simple, visualized and user centric agreements support the co-inventors to realize the value and capitalize on their bright ideas. Not only individually but also in a broader sense for society.
This evening is meant to give the latest insights in trends on co-creation and open innovation. For all innovators looking for inspiration, being individual citizens to local or (inter)national governments, for start-ups to members of the board of big corporates and everybody in between and for newbee free-lancers to classical (or disruptive!) law firms.
“We are finally in a state of co-control”
– Daan Roosegaarde
- Introduction: Innovation, Society, and the role of co-creators.
- About the Innovation Matrix – 3 moves for a winning strategy.
- Innovation, IP and Social trends.
- Panel Discussions from commercial, corporate, start-up, social, legal, and academic perspectives. With:
- Tim Cummins – President at IACCM, Professor & Chair, Leeds University
- Nicky Leijtens – Advisor to the Board of NautaDutilh, Member of the Innovation Council, and Co-founder of She Breaks the Law
- Melissa Ablett – Strategic Director of Sales & Operations, Cambridge Innovation Center, Europe
- Brian Tjemkes – Associate Professor Strategy & Organization, Vrije Universiteit Amsterdam
- Arjan Vergouw (Moderator) – Public Affairs professional and Director for the Lucht en Ruimtevaart Nederland Alliance (LRN)
- Questions from the audience.