The world is facing overwhelming social, economic and environmental challenges. Luckily, there are plenty of people working on solutions. However, great ideas for change don’t always get the audiences they deserve. Branding can be a powerful tool to help ‘sell’ ideas for change more effectively, to reach the scale we need in order to make a real impact. To celebrate the launch of her new book, 'Brand the Change', brand developer Anne Miltenburg is hosting an inspirational evening about the role of branding to help accelerate change, featuring guest speakers such as Arjen Klinkerberg, brand manager at Tony’s Chocolonely, and other social entrepreneurs who share their experiences building their brands.
With amongst others
Anne Miltenburg is a brand developer, founder of The Brandling and author of ‘Brand the Change’, the branding guide for social entrepreneurs, activists, not-for-profits and corporate troublemakers. Educated as a designer at the Royal Academy of Art in The Hague, Anne worked at renown agencies Studio Dumbar, Lava and Interbrand, as a designer, strategist and creative director. In 2014, Anne left Holland to start her company, the Brandling. Today Anne lives in Nairobi, Kenya and works with changemaking entrepreneurs across the world. The Brandling has trained over 700 entrepreneurs in brand thinking, across 14 different countries.
Arjen Klinkenberg a.k.a. ‘Klink’ is the brand manager of Tony Chocolonely. Klink has been connected to the Tony’s brand from day one. He designed the iconic wrapper for an experimental slave free chocolate bar for a tv documentary, to become what is now the second largest chocolate brand in the Netherlands. Today, Klink leads the entire Tony’s brand experience from packaging design to campaigns, events and stores.
On a mission to revolutionise the fem care industry, Mariah Mansvelt Beck and Wendelien Hebly created Yoni, a new brand of organic tampons and pads. Yoni believes that every woman should know what she’s putting between her legs and wants to break the taboo, ditch the shame and start talking about periods properly.
Emer Beamer is a successful serial social entrepreneur who has a long record of successes: she (co) founded Butterfly Works, Nairobits and most recently, Designathon Works. Emer has developed a unique design thinking method for children, which encourages them to design solutions for social and environmental challenges through new technologies. Through Designathon Works, the method is now in use at educational organisations, through 9 international franchises and is the corner stone of a one day Designathon event held in 12 cities worldwide. She will share her experiences building the Designathon Works brand and how it has helped her roll out her organisation and increase their impact.
After the event, we invite interested change makers and brand & communications experts to a professional speed dating event at the bar.