De Stad
Global Trends

Beyond the supermarket

Exploring the growth potential of the short food supply chain market in The Netherlands and beyond.
This event is in English
Tuesday 26 Apr 2016, 20.00
di 26 apr 2016, 20.00
Studio

The demand for fresh locally produced food is growing; more and more consumers want to know where their food is produced and by whom. Through local agriculture and short food supply chain initiatives farmers and consumers regain control over the price and quality of their food. Tonight we will explore the transformative potential of short food supply chains and discuss what constitutes these initiatives and which interventions are needed for the sector to develop itself.

Albeit the steady growth of the sector, it still has a small market share and thus remains marginal. Specifically, if the Dutch situation is compared with other European countries where short food supply initiatives have matured over the last years. Jan Willem van der Schans (University Wageningen), who has been studying short supply chain initiatives for years, will introduce the short supply chain initiatives, and ground them in the broader context.

There are fast expanding initiatives, such as Marqt. Quirijn Bolle the founder of Marqt has started a store with the focus on good quality food and better revenues for farmers. Quirijn will present his journey of starting a new food business and the challenges he faced in the process towards maturity.

How can we stimulate the market share? What is needed for the sector to reach maturity? How do you balance idealist goals with the reality of running a sustainable business? Together with Quirijn Bolle (Marqt), Arthur Nijhuis (Rechtstreex), Arwin Bos (Potato farmer ), Tanja den Broeder (Onseten) and critical consumer Gerrit Jan Groothedde (eetschrijver) we shall discuss their experiences and identify challenges and best practises.

This event is in English
Tuesday 26 Apr 2016, 20.00
Studio
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